Before any person actually makes a purchase from your website they really want to know if your product(s) actually work(s). Customers belief a lot in social proof and you can use this to skyrocket your online e-commerce sales. Also, converging lines of evidence suggests that nine out of ten consumers read up to ten reviews about a product before they eventually trust that product and then eventually make a purchase.
Testimonials build trust and authority around your product. You can start by giving your products out for free to a few persons in exchange for product testimonials and case studies. Again, video testimonials convert better than ordinary texts. This boosts your products your products credibility and also boosts sales as a result.