Facebook ranks among the top social media platforms and averages around 1.09 billion daily active users. An audience this big spell out a massive potential for marketers. Some may even declare Facebook to be one of the top advertising platforms for B2B and B2C businesses.
If you plan to spend money on advertising on this platform, you must be sure that it stands out and persuades your audience to click through to your website. Explained down below are some top strategies that will help you in this regard.
Narrow Your Audience
An effective strategy to get through to your audience is to write, keeping in mind that you’re writing to one person and one person alone. A message that might be compelling for a 30-year-old might not be compelling enough for a 50-year-old.
Hence, it is important to figure out what your target audience is. You need to understand what type of audience is targeted to buy the product or the service you wish to sell. Once you’re clear about that, focus all your attention on writing according to your target audience, and you will surely succeed in getting through to your audience.
Ensure That Your Ad Copy Matches Your Visual
A picture is worth a thousand words and can create a strong impact on the viewer’s mind. However, this is not true every time. If the attached picture doesn’t match the written description, what’s the point of adding it? Hence, it is essential to attach an image that goes with your written description and compels the viewer to click on the ad.
Keep it Short but Full of Value
Since you will be paying to run the ad, you may be tempted to cram in as much as possible without realizing that the viewer wouldn’t be interested in reading long ads that look more like an essay rather than an ad. Hence, keep it short and lead with value.