Let’s face it, nobody likes to be left behind! FOMO marketing strategies involve appealing to customers must-have experience by encouraging them to latch on an opportunity before it slips off their fingers.
This strategy is a combination of psychological and emotional trigger to encourage website visitors to make purchases online. One FOMO strategy involves the use of countdown timers on your product pages. Ensure to make this visible. Make your customers watch the clock and ensure that you highlight missed opportunities in your marketing messages. Another strategy involves offering special rewards for decisions. Also, demonstrate that people are actually buying and have some of your buyers demonstrate how your product is changing their lives. If you’ve not started utilizing FOMO marketing strategies now is the time to start.