As a new copywriter, starting out always seems difficult, especially when you’ve heard or read about great success stories of successful copywriters. This is quite understandable as we all have been in this situation at some point in time. However, you need not worry as here are some useful ideas to help you start out on the right foot.
Create and build a presence
One way to get closer to your goals is by becoming known or recognized in your writing niche. In your quest to create and build a presence, you can start a personal blog focusing on your niche.
You can also use the social media by following other writers, editors, publications and freelancers in your field, read the links they share, and engage them in conversation. You can also do well to attend events related to your field, and converse with the speakers and attendees. As you keep doing this, you’ll build your presence and your expertise, which in turn will help you get more clients and jobs.
Focus on building relationships
Freelancing is a business of networking, building relationships, especially with clients, editors, and other freelancers. Engage and ask questions from other freelancers. Let everyone know you’re a new freelancer looking for clients or more clients as the case may be. If you are writing for a publication, be close to your editor, ask him questions, and try and know his preferences. As you build relationships, make honesty, dependability, friendliness, and delivery of high-quality work your trademark and you’ll always be remembered by others.
Always ask for what you want
When you get a new job from a client, make sure you tell him about the things you want in the contract, don’t let anybody keep you mute. If you have worked on a project for some time and want a raise in the payment, demand for it. If you are writing for a publication and want to be a regular contributor, let them know. You are a worker and your opinion and wishes should be valued, respected and appreciated.
Learn to be persistent. For instance, if you are writing for a publication, you might have spent the whole day writing what you think are great pitches and they’re not well-received by editors, that doesn’t mean it’s time to give up. Study the publication some more and try again.
Do more research
Research is always valuable in every niche. Make sure you read books, articles, magazines related to your niche. Gather more knowledge about your niche, so that your productivity can be on the increase. David Ogilvy once said “stuff your conscious mind with information.” So, if you want to produce better quality, study more and add to your existing knowledge.