Practical SEO Copywriting Tips to Rank Higher and Faster

Content concept on a laptop screen

As a new blogger or copywriter, it’s normal to be concerned about how to write SEO content for your website or how to rank higher and faster in search results. How then do you solve this puzzle? Below are some tips to help you.

#1. Create Captivating Headlines

A catchy headline sets the mood for whatsoever you want to write about. It gives an outstanding first impression. Use identifiers like ‘Fun’, ‘Effortless’, ‘Incredible’, Free’ to grab the attention of your readers. If your content provides answers to any question, try to incorporate words like ‘how’, ‘what’, ‘why’, ‘when’ in your headline. These type of words make the human mind want to read the content.

#2. Write Quality Content

Google uses many factors for their ranking, and quality content is one of them. So, make sure your content is excellent, helpful and compelling. Make sure you conduct a serious research on any topic before writing and make your content error free.

#3. Enhance Readability

Readability is one of Google’s ranking factors, therefore, make your writing very simple and clear for the readers. Make sure you write about a topic at a time. Make use of short sentences. It will interest you to know that the fewer the words in a sentence, the better your readability score. You can also try to include natural conversation in your writing, it adds interest to the article.

#4. Find and Use Long Tail Keywords

This is very important. You would need certain keywords that your competitors do not know about. You can visit LongTailPro website and enter a keyword into the tool. It will search the internet to find topics and questions round your seed keyword and supply a list of long-tail keywords you can use.

#5. Make use of Internal and External Linking

Internal links are links that go from one page to a different page on the same domain. They allow readers to navigate easily and help spread ranking power around your website.

Contrariwise, an external link is a link that go from one page of a domain to a different page on another domain. Having a few external links to major authority sites gives a signal to search engines that your content quality is superb.

#6. Always Remember the Call-to-Action

A call-to-action is an image or text that instigates your readers, leads, and customers to take an action which could be to download a document, sign up for your email newsletter, or get an offer, etc. Make sure your CTA has an eye-catching design and is capable of making people want to act.


What do you think?

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Syed M. Umair
7 months ago

Amazing article, I totally agree with the call to action part.

John Five
Rock Star
7 months ago

I total agree with write quality content, content is king as they say.

6 months ago

excellent article..i will follow your copywriting tips to get rank higher and faster.

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