With the rapid change and development in technology, you have to compete with a myriad of proficient marketers. Digital marketing has risen to almost 4.7% around the globe, annually! Here are four pro tips that will help you grow and make you prominent among those “marketing competitors” in the eyes of customers.
1. Customer personalization.
This is one of the key factors which will help you increase your B2B business. Customers love to see their name in any advertising text, email, etc. Research shows that almost 75% of customers tend to buy from those retailers who remember their past purchasing history and call them by their names.
2. Target the customers.
Target the customers related to their demographics, their taste, habits, and attitude. You must market the things which are hailed and loved by the target audience. Tools like SEM Rush and Google Analytics help you study the internal traffic of your website. You can check the flow of the audience and the CTR rate.
3. Use the power of social media.
People are underestimating the power of social media as only 22% of B2B marketers think it as effective. So this strategy can help you get a jump on your competitors!
“Content is fire; social media is gasoline.” –
Be a bold promoter of yourself and the things you’re selling. post it everywhere Facebook, LinkedIn, Instagram, Twitter, etc. It’s just a matter of tweets and retweets, share and more share, and Boom! You come across millions of users around the globe!
4.Create stellar content
For seeking the attention of the audience and converting them into customers, you need to create some stellar content. Ordinary content will make you disappear from the sight of the audience. Research shows 73% of B2B Marketers are ramping up their digital marketing efforts with stellar content marketing strategies.
Digital marketing is an ongoing process. Be dynamic and be willing to change with technology. Innovation leads to success!