Email Marketing Strategy for E-commerce in 2021

We’ve seen a widespread use of emails among marketers and entrepreneurs alike. There’s a reason for that. Apart from the fact that more than 77% of businesses use email as part of their content marketing efforts,  converging lines of evidence suggests that emails generate about an average of 320% more revenue from automated emails.

Additionally, more than 61% of  online buyers prefer to be engaged with through email and for every $1 you spend on email marketing you’re most likely to generate an ROI of $42.

The most effective use of email marketing for e-commerce success begins with the use of personalization to target different customer segments. If you have different products on your online store, then your website visitors will definitely have different product preferences. What to do in this case is to segment your list and start sending emails with contents that are tailored to their specific needs. List segmentation should involve both demographic  (age, gender, location) and psychographic elements (values, personality and interests).

Another strategy involves sending exclusive product offers and discounts through emails. Discounts ensure that you keep your loyal customers  coming back because it makes them feel special and they’re assured that they’re getting something in return for their purchase.

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Syed M. Umair
Rock Star
4 months ago

Email marketing does offer the most ROI but why it does though is because you also are required to get the customers to sign up first which requires other sorts of advertisement or work. While other marketing tools don’t require you to make an email list.

Syed M. Umair
Rock Star
4 months ago
Reply to  Martins

I haven’t, but I will definitely look it up!

Rajni Rajput
Marketer
3 months ago

I agree with your blog. Thanks

Rajni Rajput
Marketer
3 months ago

nice article. Informative.

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