We’ve seen a widespread use of emails among marketers and entrepreneurs alike. There’s a reason for that. Apart from the fact that more than 77% of businesses use email as part of their content marketing efforts, converging lines of evidence suggests that emails generate about an average of 320% more revenue from automated emails.
Additionally, more than 61% of online buyers prefer to be engaged with through email and for every $1 you spend on email marketing you’re most likely to generate an ROI of $42.
The most effective use of email marketing for e-commerce success begins with the use of personalization to target different customer segments. If you have different products on your online store, then your website visitors will definitely have different product preferences. What to do in this case is to segment your list and start sending emails with contents that are tailored to their specific needs. List segmentation should involve both demographic (age, gender, location) and psychographic elements (values, personality and interests).
Another strategy involves sending exclusive product offers and discounts through emails. Discounts ensure that you keep your loyal customers coming back because it makes them feel special and they’re assured that they’re getting something in return for their purchase.