Ad creatives are one of the best ways to boost an ad campaign and to gain more leads. No matter whether you’re using an image, HTML, Carousel, or video-based ad, your creative should be catchy enough to capture the attention of your audience.
Many people underestimate the value of a powerful ad creative, which is one of the major reasons that their ad campaigns fail to reach the target. Let’s have a look at some of the things that matter the most in creating an ad that works.
Spy on your Competitors:
Have you found your competitors already? if no, you need to find and track their ads on a daily basis. Once you have noted what works for them, you can also copy and paste the method directly in your campaigns instead of reinventing the wheel.
Use Ad Library:
If you’re using Facebook for ads, you should use their built-in tool called ad library to find out what your competitors are doing; it’s a great tool to find your competitors in any particular niche. You can use the Adlibrary helper extension as well if you want to track them for a long time.
Use Proper Dimensions:
Proper dimensions are a great way to optimize the ads, many people ignore this basic rule and try to create the same creative for different networks which is not a good idea. You must use some tools such as Canva to create the ads according to the dimensions set by the publishing networks.
Use Good Copy:
Most ad networks prefer little text on the pictures, which is why you should use a catchy copy that is concise, and that converts better. Try to convey your message with a minimum number of words.
These were some ways to create an ad creative, what’s your opinion about them, please don’t hesitate to let me know in the comments section.