1. Set up your email list to bring in more leads
The best and effective way to generate eCommerce leads is to set up an email list. Why? That’s because we believe email marketing is one of the best ways to communicate with customers and nurture your leads.
Experts believed that people still enjoy reading emails, and it’s certainly a great way to connect with them. Emailing your prospects twice a week is a good idea
2. Offer value to customers through quality content
Being an eCommerce merchant, offer some value to your visitors through great content. Before making a purchase, visitors prefer to research first. They check out blog pages and social media to know more about a particular brand. That’s why it’s essential to provide them with news, information, and inspiration.
3. Leverage on social media communities
Social Media is one of the best ways to drive traffic to your eCommerce store. Social media gives businesses and brands a stable platform to not only market their products with communication and engage with their prospects and existing customers.
Since paid advertising has become an effective strategy because almost everyone uses social media, it’s tough to find someone who is not available on any social media platform.
4. Offer limited deals and discounts.
One of the most successful leads generation strategies is to offer unique and limited-time deals and discounts they can’t say no to. It’s a kind of return favor you do in exchange for anything they share with you, such as an email address.
You can offer free shipping, a 10% discount, or a free add-on/service in exchange for an email address.
Remember, hooking up a lead with a freebie or discount is ideal for generating eCommerce leads.