5 Benefits of Email Marketing

When it comes to marketing your business, it’s important to be where your consumers are.  Email use is thriving and is used by 95% of online consumers. 

Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and l for nurturing leads. 

Strengthen Relationships

Email marketing is a great way to build one-on-one relationships with current and potential customers.  By creating well-written and engaging newsletters and emails, readers get to know, like, and trust you and your company.  And, consumers buy from companies they trust.

Increase Brand Awareness 

Each time an email is sent to consumers, awareness of your company, products, and services is reinforced.  This helps to keep your company’s name top of mind when it comes time to make a purchase.

Segmentation

With email marketing, lists of each market segment based on demographics, interest, past behavior, etc. can be created, enabling you to craft a marketing message that speaks directly to each target audience. This is a highly effective marketing tactic that helps your marketing message resonate strongly with each segment.

Low Cost & Good ROI

Compared to other marketing channels, email marketing costs very little.  For every $1 spent, $44.25 is the average return on email marketing investment.

Easy to Use

Setting up an email campaign is relatively easy.  There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis