During this rapid digitalisation growth era, the internet world has become an essential part of all businesses, whether local or international. Local businesses need to focus on the demographical aspects for gaining the most customers by ranking on location keywords. The SERP of any local business keyword decides the fate of sales.
With the rise in addiction and dependence on the Internet and Google, it is essential to rank. If a business cannot grab the local market from a search engine, it is bound to fall. Local SEO cannot be ignored if you want a sustainable and reputable business.
Local SEO statistics can help you analyse your business stands to grab local traffic from the internet. Here are some local SEO statistics that can help you see where you stand in SEO to strategically plan future steps.
1) Local Searches Lead
The local SEO conversion rate is expressed in terms of Local Search leads. According to reports, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
This indicates how local SEO increases foot traffic in your store. Depending on how much foot traffic you generate from Google local SEO, you can analyse how successful your campaign is going.
To ensure ranking on SERP, make sure you follow these steps.
- Get yourself listed on GMB and complete your profile.
- Add a correct and consistent name, address, and phone number across all channels.
- Add your website, social media profiles, and review sites.
- To ensure the user sees your exact physical location, use local business schema markup.
2) Trust on Online Reviews
The importance of reviews cannot be denied as people take them as seriously as personal recommendations. A survey by BrightLocal’s shows how reviews are helpful to build trust in the company and products.
A few review sites entrusted by consumers are
- Google+ Local
- Yahoo! Local
- Angie’s List
3) Mobile-friendly website
It is imperative to focus on the binding site with mobile. Most Internet users search on mobile while finding products to buy, so it matters. You should use Google’s Mobile-Friendly Test Tool to analyse the website responsiveness on smartphones.
4) Rank on ‘near me’ searches
The last two years have seen a surge of 500% in ‘near me’ inquiries. Internet users like to search for more straightforward terms; that’s why this phrase became popular.
Use the accurate location of your business and put it on Google maps and GMB profile to get most of this local SEO metric.
5) Voice search importance
Accessibility is enhanced while using voice search. That’s why it is becoming popular. Siri of iOS and Allo of Android is also making the voice search trend more popular.
With more than half of traffic using voice search, it would be so foolish of you not to optimise your business for voice search. That’s why do not ignore how you rank on voice search results.
Ranking on Local SEO can prove as a make or break part of your business journey. For businesses in 2021, it is a do or dies situation. If they fail to rank by local SEO, that’s equal to their business’s professional and financial suicide. All companies must keep on local SEO metrics to make the most out of digitalization of their business.