Marketing on the social media has proven to be highly profitable over the years. In fact, nowadays, it has become relatively easier to market and advertise online, especially on the social media, thanks to some modern and very efficient tools that can help in planning and executing social media marketing campaigns and goals for maximum profits.
Social media marketing can be measured, managed and founded on a clear strategy. However, to achieve maximum benefits, you need to be up-to-date with the latest tools.
Now, what are those tools that can help you in your social media marketing campaigns?
This is one of the most popular social media management tools we have around. Hootsuite has the capability of handling multiple social media accounts, bringing them under one singular login and into a single dashboard. On Hootsuite, you can see all your comments and mentions all in one place, you can also assign tasks, plot a social media calendar, and also schedule updates. Another very important feature of Hootsuite is that you can check out free online social media management courses to further develop better social media management skills and learn the fundamentals of social media marketing.
It is a known fact that research is an important part of marketing. Buzzsumo is a research tool through which you can know how your content is performing. Through Buzzsumo, you can find content that’s most shared on social media channels, either on your domain or someone else’s. You can also find influencers related to specific topics. More so, you can track competitors and carry out analysis based on their content, which will then help you in researching keywords and trending topics that your audience is interested in.
Though started as a scheduling tool for Twitter, it now supports all the major social media platforms, including Facebook, Instagram, Pinterest, and LinkedIn. It has a chrome extension which you can use to add articles and content from the web to your Buffer queue or share content on the go. Through Buffer, you can automatically shorten any link you want to share. In fact, if you are a Bitly user, you can instantly connect your account. It also helps you in creating a posting schedule so your content gets spread out throughout the day.
Unarguably, visual content is an essential part of the social media game. Biteable helps you to easily create appealing and amusing short videos to share on the social media. Biteable is very easy to use and one of the cheapest tools of its type on the market. It has a host of free video templates, footage, music, and animated scenes that can help you to quickly create studio-quality videos without needing expensive resources or equipment.
Sumo has a whole collection of social media tools that can help you improve your social media marketing strategy. One of its special features is the social shares feature called the Sumo Share, which makes it very easy for visitors to your site to share your posted content to social media, and impressively, it keeps track of the number of shares.
Wish you all the best!