Best Social Media Marketing Platforms to use in 2021

Whether you have been into social media marketing for some time or you are just starting out, it is very necessary to know some popular social media platforms on the internet that can help you maximize your brand reach on the internet and achieve your business goals.

Now, what are some of the best and widely-accepted social media platforms that you can make use of as you seek to expand the reach of your brand in 2021 and achieve your goals?

#1. Facebook

With over 2.7 billion monthly active users as of the third quarter of 2020, Facebook is considered the biggest social media site on the internet today. According to research, there are more than 65 million businesses using Facebook pages and more than six million advertisers actively promoting their business on Facebook. So, if you really want to create a huge presence online, promoting your business or brand on Facebook is surely a pretty safe bet.

More so, it is very necessary to optimize your content for mobile owning to the fact that 94% of Facebook’s users access their Facebook account via the mobile app.

#2. YouTube

One of Google’s best gifts to us, YouTube is the world’s most popular video-sharing platform with over 2 billion monthly active users. You can create a YouTube channel for your brand and begin to upload videos for your subscribers to view, like, comment, and share. By this, you are increasing the popularity of your brand as more people will get to know about what you are into or what your business is all about. YouTube is considered the second largest search engine after Google, so advertising on YouTube can be really profitable for your brand especially if your brand is optimized for YouTube SEO.

#3. WhatsApp

One of the most popular messaging applications in the world today with over 2 billion users around the globe and over 1.6 billion monthly active users. It comes pre-installed on many smartphones worldwide which makes things easy for you, because it means your customers are probably already using the application. So, the next thing you have to do is to set up WhatsApp business profile and link it with your business phone number, then include it in your marketing campaigns so that customers can contact you directly through it.

#4. Instagram

Instagram is a photo and video sharing social media application. It is very popular and widely-used. It has over 1 billion monthly active users worldwide. On this application, you can share a wide range of content such as photos, videos, stories, and even live videos.

To advertise or market on this platform, you need to setup a business profile with a very good strategy. To succeed on this platform, you would be needing steady frequency and a good acquaintance with your audience.

On Instagram, you need to showcase your products or services by sharing various photos and videos that show or explain what your brand is all about, then build your community which will help to increase the popular awareness of your brand.

#5. TikTok

TikTok is a rising music and video social network. It broke a world record in 2018 when it became the world’s most downloaded application in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.

TitTok is available in over 150 online markets around the world, and in 39 different languages. Latest official statistics show that there are over 500 million monthly active users of TikTok around the world.

According to research, over 86% of people would like to see more of video from brands, so marketing on TitTok can be very profitable. Also, over 85% of businesses worldwide are already using video as a marketing tool, so TitTok is a proven way to expand the reach of your brand using video content.

So, as you try to expand the reach of your brand or business in 2021, these platforms are really good places to start.

Wishing you the best.



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Syed M. Umair
2 months ago

Thanks for the amazing article. I did not know Whatsapp had a business account option.

2 months ago

thanks for sharing, an excellent article to know some interesting facts about social media platforms.

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