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ClickBank is an affiliate program, and in my opinion, it’s one of the best, especially if you’re a beginner. There are over 50,000 digital products available for you to promote, potentially earning for you a large commission for every sale. ClickBank connects and integrates Sellers, Affiliates, and Customers. ClickBank also handles all transactions, streamlining the process for all parties.
ClickBank is one of the top affiliate websites in the world. It has an annual revenue of over $250 million USD. It has over 100,000 active affiliate marketers. And, it has products that can be sold in almost every country of the world. In fact, according to Internet Retailer Magazine, in 2016, ClickBank secured its place as a top-100 Internet retailer.
ClickBank specializes in the sale of digital products such as ebooks, videos, and training. This means that – once the product is created – there is very little additional cost for the seller. There is no production cost associated with the sale of a unit. There is no cost to store inventory. There is no cost for shipping. For all these reasons, the profit margin is VERY high for digital products. This is good for the seller AND the affiliate. This high profit margin means sellers can afford to pay a 50% or 75% (or even higher) commission to affiliates.
ClickBank does charge a hefty fee for its services. The company charges $1 + 7.5% per sale. Still, the margin is so big that sellers can afford to pay this fee.
For Example: If someone sells a product on ClickBank for $100 at a 50% commission. ClickBank will take $8.50 (7.5% + $1), leaving $91.50 in revenue. Then the seller pays $45.75 (50%) to the affiliate, leaving $45.75 as profit for the product owner.
By the way, there is also a $2.50 processing fee for every payment issued to clients. But you can control this cost by reducing the frequency of payouts.
This is a difficult question to answer because it depends on many things, but suffice it to say, you can make a LOT of money with ClickBank. The biggest factor that will determine your initial income is the extent of your influence. If you have an existing website (with traffic) or an existing email marketing list or an existing following on social media, then you will be able to make money fast. And the bigger the influence, the more money you will make.
If you have 1,000 active and engaged followers, then you could expect some percentage of them to buy a product you recommend. Let’s say 3% of your followers purchase a product you recommend in your weekly newsletter; that would be 30 sales. And if the commission is, say, $50, then you just made $1500. If you have an active and engaged following of 10,000, then your commission would be $15,000. So the more followers you have, the more potential income you can earn.
If you’re starting from scratch, then it’s going to take a bit of time to get going. But that’s ok. It’s worth the effort. The payoff is huge.
The first thing you need to do is pick a niche. Maybe it’s weight loss. Maybe it’s survival gear and tactics. Maybe it’s golf. It doesn’t really matter. Whatever it is, there are probably products on ClickBank that you can promote.
Hint: pick a niche you are personally already involved in. It’s a lot easier to create content for a niche that interests you than it is for a niche that you don’t care about. It’s also easier to be authentic, and it’s easier to earn the trust of your followers. Many beginners try to promote in a certain niche just because the profit margins are good, but that is a terrible strategy. In the end, you’ll be a lot more successful if you are promoting products you actually believe in… in a niche that you’re passionate about… and even if the profit margin is lower, you’ll still probably make more money due to a higher volume of sales.
Once you’ve picked your niche, scan the ClickBank Marketplace to ensure that there are products you can promote.
When doing your research, there are a number of metrics to consider. Let’s take an example product.
Now let’s look at what all the various metrics mean:
There are a number of metrics in the chart above, but probably the most important one is “gravity”. This is the number of different affiliates who have made a commission on that product (at least one) in the previous 12 weeks. The higher the gravity, the more popular it is. This is good and bad by the way. If the gravity is too high, then that means there is a lot of competition among affiliates to promote that particular offer. If you have an existing email list or an existing social media following, then this competition does not matter. On the other hand, if your method of promotion is SEM (Search Engine Marketing), for example, then the cost of advertising is going to be too expensive to promote (due to the competition). Similarly, if you rely on highly ranked (in Google) web pages, then you will be competing with a lot of other affiliates for that top spot in the search results. For all of those reasons, you may wish to promote lower gravity products (that don’t have as much competition).
The “Rebill” metrics are also super useful. Rebills are subsequent recurring purchases made by the buyer of any given product. Rebills generate recurring commissions… High Rebill metrics indicate that a buyer is so happy with a product, that he/she is willing to pay a recurring payment. This is a great indicator of quality. Also, the compounding power of recurring commissions can be super profitable to you. So this is definitely a metric to pay attention to.
There are a few different ways to do this. As mentioned earlier, if you have an existing email list or following on social media, then you can promote your offer to your followers directly.
If you do not have any followers, then you can purchase web traffic (through Google Ads, Microsoft Ads, Facebook Ads, etc.), and then you can send that traffic to a free offer, thereby building an email list, or in some cases, you can direct link to the offer. Either way, I don’t recommend this method for beginners as there is a lot to learn and it can become very expensive.
This leaves two main methods of building influence:
- Build a Social Media Following on Facebook/Instagram/Pinterest/etc.
- Start a Blog/Website
The first method is fairly straightforward. To build a social media following, you need to be active on social media, and you need to work actively to grow you following. There are lots of ways to do this and lots of resources out there that teach how to do this. So if that sounds fun, then go for it!
The remainder of this particular article will focus on the more traditional method of building influence: by starting a blog/website. There are a million different ways to do this, and I’ll talk about those in subsequent posts. For now, I’ll just summarize the main concepts.
Basically, you want to create a blog/website and then add valuable content to it in order to grow a following. Most affiliate marketers build their websites on WordPress. But you can also use another platform such as Blogger or Wix. And make sure you choose a really good domain name.
As soon as your website is set up, you need to start posting content to it that your desired audience will find useful. THIS IS WHY YOU SHOULD PICK A NICHE YOU ENJOY! If you are going to create the blog posts yourself, then it’s helpful if you actually enjoy the topic… I recommend posting one article a day.
You can post tips, advice, thoughts… whatever you want. You can also post reviews of products. This is especially useful if you are promoting ClickBank products. People often search for reviews of ClickBank products before they buy. The intent is for them to land on your review, be convinced to buy the product and then click on your referral link to go to the offer page. Hint: give honest reviews of products. It’s completely legit to give a bad review of a product and then offer an alternative, better, product. This will earn people’s trust and make them more likely to buy through your referral link.
Make sure you have a prominent call to action in your blog post. For example, CLICK HERE FOR A 25% DISCOUNT. Another good call to action is an email optin form at the end of every article. For example: If you are trying to sell a beauty product that helps make your skin healthier, you could give 5 genuine tips for healthier skin in your article and then give them an option to enter their email address in exchange for 10 more tips for healthier skin. This will help you build your email list (which we’ll discuss further in a bit).
Search Engine Optimization (SEO) is the process of optimizing your web pages, so that they are favored by Google and Bing in search results. If you can get your web pages to the first page of Google or Bing, then you will likely start getting lots of free web traffic to your web pages where you can grow your email list and promote your ClickBank offers.
SEO is difficult, but it CAN be done.
An entire book could be written on this topic, but for the purposes of this article, I will keep my thoughts brief. You will need to do Off-Page SEO and On-Page SEO if you are to rank in the search engines. On page SEO is relatively straightforward and can be accomplished by following SEO best practice. It can even be automated in WordPress with any number of great plugins.
Off-Page SEO is more challenging. Off-Page SEO, in the simplest terms, is accomplished by getting other websites to link to your web pages. And the higher the authority of those linking websites, the better. We’ll talk more about this in subsequent posts.
A final thought on SEO. You’ll need to do some research in order to determine how competitive certain keywords and phrases are. A good way to do this is to analyze your competition and see what keywords and phrases they’re using to rank in the search engines. Also, there are lots of good tools out there to assist with keyword research. One of my favorite free ones is Ubersuggest.
As soon as you start ranking in the search engines, then your email list should start growing. You’ll want to set up an “autoresponder” email service (such as Aweber or Mailchimp) so that your new email subscribers will receive an automated series of emails as soon as they sign up.
A best practice is to offer a tremendous amount of value in your first 3-5 emails. This serves to build trust and to establish your authority. Then, in your final few emails of the series, you can – in good conscience – recommend a ClickBank product for the subscriber to buy.
In your first email, you just want to introduce yourself, say thank you for subscribing, and provide the link to your free gift (if applicable). In next few emails, you’ll want to provide lots of additional value… for free… Maybe these are tips. Maybe some advice. Maybe a free “bonus” ebook or report that was not expected.
Then in your final email of the automated series, after you have “warmed up” your audience, you can recommend your ClickBank offer. In this email, you should tell your audience all the benefits of the product you’re recommending; you should also explain why not getting the product might cause them to miss out on the benefits of the product. It is often a good idea to work in testimonials of customers who have used the products; that can be very compelling for potential customers.
Here is a list of countries that where ClickBank is not available:
There is a lot more I could write, but in the interest of brevity, I’ll go ahead and wrap it up here.
I hope this overview was helpful; though, undoubtedly, many questions remain unanswered. But that’s the beauty of Conexa, if you have questions, you can simply ask them below in the comments, and I will personally answer them. You do need to be a member of Conexa to post a question, though; if you would like to register a free account, you can do so HERE and then you can return to this page and ask your question.