Key Factors to consider before choosing an Affiliate Network

When you type in the Google search box – “affiliate marketing networks” you’ll see hundreds of platforms to choose from — some are legit and others look a little bit shady.

Now, here comes the question – how do you choose the right one?

It is important to know that you must first consider your audience. What types of products and services are they likely to be interested in?

For example, digital marketers are more likely to be interested in SEO tools than fashion or travel, so if your audience is in the digital marketing niche, then you will need to pick an affiliate platform that is related to online marketing tools and marketing analytic platforms.

What are those factors to consider before registering with an affiliate marketing company? Let’s dive in now.

Commission rates

This is very important. How much will you earn per sale or per customer you bring in? Affiliate Networks commission rates can vary widely. Some pay huge bucks while others pay their affiliates little pennies. All needed information about commission rates should be available on the company’s website.

Any marketing resources?

This is also very crucial in affiliate marketing. Find out if there are available marketing resources. Will the company connect you with or assist you in reaching out to your audience? Would you need to do the whole work involved in finding them? You should be able to provide answers to these vital questions before registering an account with any affiliate networking company.

Approval requirements

Companies and networks want the best and most qualified individuals to work with them as affiliates. Some networks require your website to be well-established or have a certain amount of traffic. This is why they ask some questions during registration to find out if you are qualified to work for them.

Other fees

This is another very important factor to consider. While some networks are free to join, some affiliate networks charge fees for training or setup. Make sure you find out.

Cookie duration

Cookie duration refers to how long a program tracks and gives you credit for a prospective buyer. It is important to know that durations can vary drastically from platform to platform. For example, Amazon’s cookie duration is 24 hours, while Avangate is 120 days. Interesting?

Make sure you are sure of the cookie duration of the affiliate network you want to join before creating an account with them.

Now that you know what to look for before joining an affiliate network, try and implement these tips in your next affiliate marketing adventure.


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Syed M. Umair
Rock Star
4 hours ago

Great article. I can totally relate to this as when I was just starting out affiliate marketing, it was very tricky choosing the right type of affiliate network.

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