With over 740 million users and over 30 million registered companies, LinkedIn is a viable tool for internet marketing. E-commerce marketers need to start looking at LinkedIn and its great potentials. The following features make this platform very unique and of great potential.
#1. Content Marketing
Research has shown that 6 out of 10 LinkedIn users actively look for industry insights on the platform. Great content is always posted by users of this great platform. This content runs across different fields of life – Law, Medicine, Accountancy, Internet Marketing etc. It has also been gathered that 280 billion feed updates are viewed on this platform annually. This could be a very good source of traffic for content marketers. They could make good use of this platform to present their content before millions of potential viewers and customers.
#2. Email Marketing
Internet marketers can use this platform to build their email list and expand their reach. On LinkedIn, you can send a direct message to any of your connected friends, stating your desire to add them to your email list. Include in your message a direct link for the email signup. LinkedIn allows you to send message to 50 people this way.
#3. Brand Awareness
LinkedIn is one of the best tools to achieve brand awareness. You can create a page for your brand or company on LinkedIn. Research reveals that LinkedIn makes up to more than 50% of all social traffic to B2B websites and blogs, and 92% of B2B marketers include LinkedIn in their digital marketing mix. So, as a marketer, this platform can be used to effectively create awareness for your brand or company.
#4. Network Growth
With the LinkedIn connect feature, you have the opportunity to expand your network. The platform is filled with dignified authorities in different fields, with whom you can easily connect. If you know their email address, you can send them an invitation to connect. Make sure to customize all connection requests and invitations to increase the likelihood of having your invitation accepted. On this platform, you can also follow pages of other companies of interest.
#5. Great Tool for Advertisement
The LinkedIn Self-Service Advertising provides an effective way to raise awareness about your company or brand, share useful and relevant information, build relationships, and drive quality leads. To use this feature, you need to first create an ad. To create an ad, start by first writing a headline, add some copy and create a destination link. Then bid on how much you’ll pay every time someone clicks on your ad. Make sure your ad provides value so that people can click. LinkedIn is indeed a great resource for internet marketers.