Should You Use Your Own Name as Domain Name?

Pros: Use your own name as a domain name

There are some clear advantages to using your own name as a domain name, such as:

Personal branding:

You are your own brand, and if your goal is to establish yourself as a brand, you can always choose your name as your domain name. If your name is complex, you can be a bit smarter here, as you can use your first name + niche “in any order” as your brand name.

Increases confidence:

Using your own domain name also increases confidence as you become the face of your brand. People like to connect with people, and nothing beats when the person behind a website is in front. When you build your portfolio or resume website, it makes sense to use your own. Indeed, many freelance authors, designers, and digital marketers prefer to use their names for the same purpose. It also satisfies the need for branding and helps attract more clients to their freelance business.

Ideal for Portfolio website:

When you build your portfolio or resume website, it makes sense to use your own. Indeed, many freelance authors, designers, and digital marketers prefer to use their names for the same purpose. It also satisfies the need for branding and helps attract more clients to their freelance business.

Cons: Why not use your name as a domain name

Your domain name may fail the “Domain Phone Test”

The Domain Phone Test is a smart way to find a domain name.

If I give you my domain name on the phone, you should be able to type it without asking me how to spell it.

Domain name is hard to sell later

This is the biggest reason that you should  use your own name as a domain name. Although you may have simple plans for your website, many people start, but it could be the next big thing, and if you plan to sell the business you might have in a few years, it would be difficult to sell. Buyers prefer a tradeable domain name that is not associated with a name.

Conclusion:

If your goal is to build a business and you might consider selling it in the future, using a creative name is the best approach.

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Syed M. Umair
Marketer
6 days ago

This is a very clear outline of pros and cons! Thanks, Kashif!

Rajni Rajput
Marketer
5 days ago

Good article and very informative.

John Five
Marketer
4 days ago

Good article, I like to use broad names also in case I ever change my niche on some websites.

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