YouTube is the second most-visited site on the web, with more than 1.9 billion active monthly users. Mastering it is a must for any digital marketer.
Here are some of the smart ways to promote your YouTube channel.
Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for. Your channel will ultimately grow if you use the Google-friendly keywords in your video description.
People also use Google to search for videos and Youtube now prioritize video over other content. So if you use the right keywords your YouTube video will be shown in the search.
You can use Google Ads Keywords to identify possible keywords.
Use concise, descriptive titles.
Your title defines your video content, if it’s concise, simple and to the point, it will attract the users. You should keep the title short (Stick to 60 characters or less) and sweet and Include your keyword(s) in the first half of the title to avoid losing valuable information.
YouTube’s autocompleted feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
Attractive and eye-catching thumbnails
Thumbnails matters a lot, maybe more than titles. The reason is human brains are hardwired to notice visuals first.
YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus. To boost views, create an eye-catching custom thumbnail for every video you post.
The recommended rules for creating a thumbnail for best results:
- Resolution: 1280 x 720 px
- Format: .JPG, .GIF, .BMP, or .PNG
- Size: respect the 2MB limit
- Use high contrast images
- Choose a close-up image, if you can
Create high-quality videos
Users prefer to watch videos with good quality, poor quality video can undermine even the best content. Use a high-quality camera for creating videos and make sure your video looks professional and produces a good impression on your audience. Learn some video editing skills to create high-quality videos for your YouTube channel.
Be active in the community
YouTube is all about finding your niche and building your following within it.
Subscribe to channels that target a similar audience as you. Watch, like, and share their content. Leave thoughtful comments or mention them in your own videos.
Not only will this give you a better sense of what your competition is up to, but it can also help you reach new viewers.