We all got to know about affiliate marketing some years ago. It was so common that at least, 8 out of 10 internet marketers were affiliate marketers.
Affiliate marketing is an online business model where you get paid commission by merchants for driving traffic in the form of customers to their company website who will buy their goods and services.
Today, online business models such as copywriting, web design, graphic design, dropshipping have flooded the internet and many people think affiliate marketing is fading away. However, affiliate marketing is still relevant today and many people are making it big in the business. But why is it still so relevant today?
#1. The internet is getting wider
The internet is getting bigger and wider by the day. The number of internet users is increasing daily. Statistics show that about 4.66 billion people were active internet users all over the world as of October 2020.
New people are joining the internet daily. These new people will then form the population of new users of online stores. So, affiliate marketing cannot be brushed aside.
#2. Online marketing is on the rise
This is an indisputable fact. People still visit online stores and various websites where they can purchase the things they need and this will continue as long as the internet continues to exist. Most times, they are directed to these sites through the links of affiliates they came across somewhere on the internet.
#3. Increase in affiliate marketing tools
Affiliate marketing is relatively becoming easier these days. There are available tools that help affiliate marketers enhance their goal which is driving traffic to a particular website to earn commissions in return. Tools like OptinMonster, MonsterInsights, ThirstyAffiliates, Sumo are some among many of the tools and plugins that enhance affiliate marketing.
Therefore, in spite of the new online business models we have today, affiliate marketing is still very much relevant.