What is Email Marketing
According to MailChimp “Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.”
Email marketing can be one of the most effective types of marketing tactics to grow your business or sell your company’s products or services.
Why it matters for small businesses
1. Create a loyal relationship with your customers
Email marketing allows you to highly personalize your campaigns. You can also segment your email recipients and target each email that is sent out.
This helps you ensure that the right content is reaching the right people, based on their demographics and interests.
2. It will boost your sales
Email marketing makes it super easy to make your contacts aware of what product or services you offer.
And, encourage them to make those purchases right from their phone or desktop.
You also have the opportunity to include sales, discounts, or special offers in your marketing emails, making your contacts even more likely to purchase your product or service.
3. It can help successfully drive traffic to your website, social media, or blog, depending on the topic of your email.
4. Easy to measure the success of email campaigns
This can be done by measuring click-through rates, open rates, click-to-open rates, unsubscribe rates, bounce rates, and conversion rates.