Facebook Ad Library is a dream for brands using the social media giant to reach audiences. It offers helpful information on what’s happening in your industry through access to competitor ads and content. But access alone doesn’t mean you’ll be able to quickly and easily gain the insights that make for more competitive ad campaigns. You need a process.
In this article, we’ll help you peel back the layers of Facebook Ad Library. We’ll explore exactly what it is, why it’s necessary, and how you can use it to create competitor-crushing Facebook ads.
What is Facebook Ad Library?
Facebook Ad Library was designed to give anyone and everyone accesses to advertising taking place on Facebook. This approach is to promote transparency sharing as much information as possible.
You have access to a collection of all advertisements running from across Facebook Products, including Instagram. What’s more, access to Facebook Ad Library isn’t restricted. You can use the platform without owning a Facebook or Instagram account.
An Importance of Facebook Ad Library
Facebook Ad Library was created in the interest of transparency. Anyone paying attention to the birth and growth of social media and internet giants is aware of the fine line they walk in bringing products to market. One specific challenge they face is the use of personal data. It’s a hotly contested topic and one that’s often hard to find definite answers to.
In recent years, as more news surfaces around how much user data brands have access to, and how they use it becomes more evident, people and governments have taken a stand. Both have been pushing back hard to balance the scales. In light of larger news events like the Cambridge Analytica scandal, Facebook decided to do more to show they care.
Providing free access to all ads running on Facebook and Instagram gives anyone the opportunity to identify what brands are up to. Given the Cambridge Analytica scandal, access to ads isn’t limited to what commercial brands are up to. You also get to see what social issue, electoral, and political ads are running.
Facebook Ad Library and Your Competition
When it comes to creating more competitive ads on Facebook, Ad Library is a treasure trove of information. Fact is, paid media is competitive and can be expensive. But it’s also a must-have to reach your audiences as fast as possible to generate brand awareness, leads, sales and ultimately business growth. To deliver the most effective Facebook ads, you need insights into what your competitors are creating and running. These insights help you produce stronger and more compelling offers.