Search Engine Optimization (SEO) is one of the most important techniques for marketing your business online. Regardless of your industry, or the products or services you’re selling, your customers are likely to turn to search engines for questions, concerns, and advice. However, SEO for a B2B business can look much different than it does for a B2C company.
The business-to-business customer is not the same as the business-to-consumer customer. In the B2B world, buyers are shopping on behalf of their companies rather than themselves, meaning that their needs and problems are more complicated to understand. When the entire company is depending on the right purchasing decisions being made, there is little room for errors, mistakes, or wasted purchases.
In order to optimize your content to address those situations, you need to understand how your B2B buyer is using search engines. Let’s take a look at a few of the major SEO differences for B2B companies—and how you can improve your SEO strategy!
- B2B shoppers are more aware of the industry they’re shopping in, meaning their keywords are usually more specific.
- Multiple types of employees may be searching for solutions to the same problem.
- B2B SEO needs to foster long-term relationships with users, rather than focusing on a quick sale.
The Importance of Search Engine Optimization in the B2B World
In the B2B world, the relationship a salesperson builds with their potential customer is one of the most important factors in closing a sale. However, the relationship isn’t the starting point for a deal to begin. Before a potential customer even thinks to engage with a salesperson, they’re probably going to do their own online research.
Properly optimizing your content to appear within a search engine is just as important for a B2B business as it is for a B2C company. However, SEO works a bit differently for the business-to-business brand.
2 Reasons Why SEO Is Different for B2B Companies
- B2B Keywords Are More Specific
- B2B Searches May Have Multiple Users
Properly optimizing websites for search engines is important for businesses in all industries. However, those in the B2B world need to consider how their customers may be searching the web differently. When you properly optimize your content to consider the unique needs of the B2B buyer, it will be easier to attract attention through a search engine.
Let’s recap the three reasons why SEO is different for a B2B business:
- B2B searchers use more industry-specific keywords.
- Multiple individuals within a company may be searching for a solution to the same problem.
- SEO needs to foster long-term relationships with B2B shoppers.
How do you think these perspectives will changes your SEO strategy? Let us know in the comments section below!