Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be regarded as email marketing.
#1. Global Popularity and Usage
Email has successfully made its way from being all about simple messages between academics to a global message house. According to a 2019 research, global email users amounted to 3.9 billion users and is expected to grow to 4.3 billion users in 2023. Interestingly, that’s half of the world’s population.
#2. Relatively Cheap
Undoubtedly, Email marketing is CHEAP. Whether you do it yourself or through an agency, marketing through Email is still relatively cheap, compared to other advertising channels. It will not cost you a whole lot of bucks to market or advertise through Email.
#3. Highly Measurable
It will interest you to know that Email marketing is regarded as second only to search marketing as the most effective method of online marketing. With the availability of analytics tools today, it is pretty easy to track responses to your emails in order to see what parts of your campaign are working and what parts aren’t. With this knowledge, you can then decide to modify your campaign strategy, if need be.
#4. Instant Response
Email marketing guarantees instant response from users. Once an email is sent, receivers or customers are notified immediately, which instigates prompt action. More so, transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
#5. Builds Relationship
Email marketing helps to enhance or improve the relationship between businesses and customers. It also encourages customer loyalty and repeat business which can lead to a life-long relationship and partnership.