Email marketing has been around for some time and has some inherent and great benefits in it. Incorporating Email marketing into your online business can be very profitable and rewarding. Let’s therefore look at some of the things that marketing through Email can do for your business.
#1. Increase in Conversion
One of the major benefits of email marketing is that it supplies higher conversion rates than other known marketing methods. When you craft a well-written email and end it with a clear call-to-action, your customers and buyers will be presented with a bait that will make them take the next step on the buyer’s journey, which then moves them closer to conversion.
#2. Automation of Sales Cycle
Through Email marketing automation, you can always automate your sales cycle. There are various email automation tools like OptinMonster, RafflePress, HubSpot, Intercom and a whole host of others that can help you in automating your sales cycle. These tools can help you send email messages to individuals on a set schedule.
#3. No Character Limits
Some social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. However, don’t misuse this opportunity by sending novel-length emails. This only means that you can send a relatively long but detailed message when necessary.
#4. Adds a personal touch to your marketing
This is one of the greatest benefits of using email marketing for your business. It allows you to personalize your messages in order to reach the right audience at the right time. It has been proven that emails that include the first name of the recipient have higher click-through rates than those that don’t. Naturally, your email subscribers are more likely to respond to content that seems like it was written just for them.
#5. Helps to reach people on any device
Today, more people are checking their email from their mobile devices. This means that your emails are sure to be read on time and on any device, thereby improving both visibility and reach over time. You can use email marketing to reach people no matter where they are or what type of device they use.