Content Marketing Strategy For E-commerce Success in 2021

Content marketing will always be king when it comes to generating website traffic. In fact, content marketing is one of the best ways to generate brand awareness even if you’re doing business in a highly competitive niche.

Content Marketing involves a combination of strategies that you deploy to create unique experience for the audience. Hence, content marketing is much different from product marketing and it involves all sets of activities that are geared towards providing answers to specific questions that your audience may have.

These sets of activities can be in the form of educational videos, webinars, eBooks, checklists and educational articles. The major purpose of content marketing is to engage and also position your brand as an authority. When this is done appropriately, you are more empowered to convert audience in to prospects or leads that ultimately become your customers. Answering your audience’s questions is a key way to be at the top of search results so content marketing is good for your discoverability on search engines.

Additionally, content marketing does not only enable you connect more with your customers, it also boosts your conversion rates. It is estimated that the average conversion rate with content marketing is 2.9%, compared to only 0.5% for sites not using it. That’s not all, 80% of your e-commerce revenue will come from your existing customers and it will cost you five times more to acquire new customers. Hence the need for content marketing to regularly engage with your audience.

You can begin your content marketing strategy by creating unique product/service guide for your customers. This can be demonstrated in the form of articles or videos for your audience. However, when it comes to educational guides, we recommend using video.

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Rajni Rajput
Marketer
3 months ago

Nice article. Very informative. Keep it up.

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