Search Engine Optimization (SEO) is one of the most important techniques for marketing your business online. Regardless of your industry, or the products or services you’re selling, your customers are likely to turn to search engines for questions, concerns,...

Facebook Ad Library is a dream for brands using the social media giant to reach audiences. It offers helpful information on what’s happening in your industry through access to competitor ads and content. But access alone doesn’t mean you’ll...

Keyword research is the first and most important part of your SEO strategy. Before you start writing content for your website, you will need to identify suitable high-volume search terms. The SEO keywords will inform the direction of your content, ensuring...

Google Analytics does not recommend the traditional UA Tracking Code that has been used in the past. so it is now necessary to add the correct Google Site Tag by copying and pasting a JavaScript code snippet into the...