Will they buy what you’re selling?
Let’s assume for a moment that you have aced the hard marketing work and have attracted customers to your product pages. They read the description of the products on your page to decide whether they are up for purchase. The question still stands: Will they buy what you’re selling?
Write catchy and tempting product descriptions.
A large part of determining the answer to this question lies in the credibility of your product descriptions. It may be a little hard to believe, but a perfectly written product description can do wonders and increase your sales by a high percentage. Crafting product descriptions that feel like an art form can be an arduous task; however, you are highly unlikely to have a good sales bar if you cannot produce good product descriptions.
“You can’t sell anything if you can’t tell anything.” – Beth Comstock.
Now let’s talk about some tips for writing a good product description.
Create interest and desire in the buyer’s mind.
A successful product description should identify your buyer personas and focus on the product benefits and features. The description should remain true to your brand’s voice and tell a full-fledge and convincing story regarding the product. Usage of bullet points and active language words can also transform a simple description into a persuasive one. However, the most important factor to keep in mind is the SEO optimization and the presentation. If your description is SEO optimized and has high-quality images or videos attached to the product, it will attract more customers and leave a good impression on them.
The product description is the backbone of marketing and selling. A stellar description means a high level of conversions and enhancement of CRO. Therefore, it is a critical part of the content and needs to be written, seeking all the aspects that will fascinate the users who will be future customers.