There are different ways to measure marketing effectiveness. But they are complex and costly. But Google Voice is a simple and accessible way that can check your marketing effectiveness.
What is Google Voice, and How does it work?
Google voice is a free internet phone service that gives you different options for managing multiple numbers. Let’s say you have three different phones for business, home, and personal uses, and you want to get notified on all of these devices when someone calls one of these devices. In this case, Google voice can do the job.
When you signup for Google Voice, you have two options to choose from. You can use your own number, or you can take a new number.
Measure Marketing Effectiveness Using Google Voice
With the help of Google voice, you can track every marketing channel and see which channels give you the most exposure.
Here are in few ways Google Voice can help you to measure your marketing effectiveness.
1. Google Voice for checking social media accounts effectiveness
If you’re greatly active on social media, then this is a significant solution for you to track social media performance. If you are active on multiple platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube, you can use one Google Voice number for all social media accounts. At the end of the month, you can analyze how many people are reaching your business through social media accounts.
2.Google Voice for checking marketing campaign effectiveness
Let’s say you are running marketing campaigns on search engine PPC and media buy. Then you can choose two different numbers for two campaigns and forward those numbers to your phone number. Still, you can receive calls from both numbers on your cell phone and check the effectiveness of each channel.
3. Create referral system using Google voice number
The world’s big companies are using referral programs to increase their growth. It is the secret of most of the big companies’ success. But it takes a lot of hard work to run referral programs. But with Google’s voice number, you can do it very easily.
It doesn’t matter what is the size of your company is or how less is your marketing budget. You can still run referral programs using Google voice number. You can use different Google Voice numbers for different referrals and forward them to the main number. It allows you to check precisely which number gives you how many referrals.