Search engine optimization is not a cure for all business needs. However, it can fit into your business’s overall strategy in different ways.
A large percentage of consumers view top placement in search engines as a stamp of approval. Well, can a business rank highly in SERPs if it is not the best in that field?
An experienced SEO practitioner knows the preceding statement is not always true. The truth is that most consumers interpret high rankings as an implicit endorsement. Therefore, for important brand terms, the SEO agency should work towards improving search engine rankings. Few businesses need help to rank their company name. For instance, if the company name is ABC Solar Co., you will rank number #1 for the search term, even with minimal SEO. One of the reasons for this is that most inbound links to the site use the company name as the anchor text, and few links will point to other websites using your business name as the anchor text.
However, if your business sells solar panels, you want to rank for “solar panels” and related buyer intent keywords. When users see your business ranking highly for search terms, they will assume you have the best solar panels, or your business is the right place to purchase solar panels.
Today’s business environment is highly competitive, and you need excellent search engine optimization to ensure you get high-quality, targeted traffic to the site. SEO experts help fill this gap by bringing new customers who would have otherwise not known your business’s existence or have an interest in it. For instance, SEO professionals conduct keyword research to find the search queries people use. For instance, some users can type in “lefthanded golf clubs” when searching for golf clubs.\
Some users may not be aware of a company that specializes in this type of product until they perform a search. Maybe they have heard about the company but cannot remember its name to find its website directly. Therefore, SEOs can help capture such traffic.
Driving traffic and visibility is nice, but how useful are they without achieving your business goals? For businesses, it means generating sales, advertising revenue, and sales. For others, it can be the promotion of a given message. The idea behind SEO is to deliver not only traffic but relevant traffic that can convert. Search engine optimization can help improve website ROI. For instance, some studies have shown that SEO has a better ROI than TV, radio, or print campaigns. I am not saying that SEO will replace traditional media, but it can provide high-margin returns that enhance and complement offline media use.