Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares.
Here are some SEO trends to watch for in 2021:
Artificial Intelligence Will Play a Larger Role in SEO
Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is especially worth noting. Google’s algorithm, RankBrain plays an important role in Google’s ranking factors for search engine results pages (SERPs) results.
Experts believe that user experience signals are the primary determinant. These could include factors from click-through rate to time spent on-page. You need to captivate and engage readers with useful, well-organized content.
Voice Search will Impact Search Queries
The trend of voice search is at the peak for the last few years. Voice searching has been improved and companies are working to make it much better. Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. To optimize for voice search, consider your keywords. Identify longer phrases that people use in everyday conversation.
Mobile-Friendliness Will Impact Search Rankings
Mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.
Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site isn’t mobile-optimized, you risk getting needlessly under-ranked.
Featured Snippets Will Become More Prominent
Now you don’t need to generate long-term content exclusively if you want to climb the Google rankings. Featured snippets put your website at the top of the SERP and make it much more clickable, whether on mobile or desktop (91% of the keywords in our dataset had featured snippets on both). Their prominence in Google can be an indicator of brand authority, which can bode well for the way users see you, too.