HARO stands for Help A Reporter Out and it has been around since 2008. This service helps connect media members and journalists to help them collect quotes, gather feedback, and engage credible expert sources.
HARO is now used by thousands of media outlets, such as TIME, The New York Times, ABC, and more to find expert sources to add authority to their content.
So, how can you use HARO to build backlinks?
This technique is great if you have an authority website on a given niche. That is because HARO requests offer you an opportunity to share expertise in your niche. You should focus on providing much value in all responses you submit.
Remember that there is no guarantee that the responses you provide will be cited in the published piece. However, when it is cited, you will get a backlink from a website with high domain authority.
Follow these steps to get started with HARO:
- Sign up on HARO as a source
- Select your category (make sure it is relevant to your website)
- Check your email daily for requests from bloggers and journalists
- Respond to requests you are an expert in (If your website is about cars, there is no need to respond to queries about health)
Wait for a few weeks and you may get a backlink and brand mentioning from an authoritative website.
Some of the niches that work well with the HARO technique are business, finance, biotech, and education. The main downside of this technique is that it is time-consuming. Therefore, you may consider hiring an agency that specializes in HARO link building.
Here is the link to HARO.