White Hat Links That Can Get You Penalized

You have probably spent significant resources building tons of what you classify as “white hat” links. Next, you expect a boost in rankings and gaining massive traffic. Unfortunately, this does not come to pass; instead, you get a manual penalty in your Google Search Console. You cannot figure out what went wrong as you built only the best links you could think of.

From my experience, these are the types of backlinks you should avoid like the plague:

Sponsored Posts

A sponsored post is one you have written about your business or written on your behalf, and you have paid for it to be published on another site. Ideally, it is like an advertisement. Google requires that such posts have a “nofollow” tag. If your website is audited manually, these types of backlinks will result in a manual penalty.

You can build some legitimacy by disclosing that these are sponsored posts. Google hates them because you are paying for links.

Sidebar and Footer Links

These types of links are common with web design companies and theme developers. The main problem with these links is that they result in “anchor text overoptimization.”

Low-quality Directories

It is a good idea to build business profiles on various online directories. Actually, this is good for local search engine optimization. However, some directories are outright spammy. Only deal with directories that have editorial control.

N/B. The most important thing I have learned about building backlinks is that if many webmasters are using that strategy, then it is only a matter of time before everything explodes.

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Chetan bali
Newbie
9 months ago

Yes, you are correct, but let me my experience.
3 years back, I extracted 1 USA web development backlinks & followed and found some spammy links coming from some classified sites. I had thought of whether to create a backlink or not. then I thought if top competitor created backlink, why not me so I listed my client website & then suddenly when that link crawled, I lost all keywords for a particular page. & later I disavow it.
We must not list our or our client website which do create multiple links.

Tim Culpepper
Marketer
9 months ago
Reply to  Chetan bali

These are lessons learned the hard way. Thanks for sharing your experience.

Tim Culpepper
Marketer
9 months ago

Great insight! Thanks for the tips.

stroman
Newbie
9 months ago

What about the no follow footer links? Can they also be effected by some penalty?

Farhana Reza Jasi
Newbie
9 months ago

Thank you for sharing this informative article.

kashish.keswani
Newbie
9 months ago

Informative and Useful!!

Yes, it is always advisable to check the reputation of the sources used to generate the backlinks to avoid any repercussions or penalties.

CHAUHADRY ASIM
Newbie
9 months ago

I have shared a list of free guest posting website. I would be interested if anyone is offering a free guest post on his/her blog then send me your website and I will add their website in my blog:

https://www.listofinformation.com/blog/list-of-websites-that-accept-free-guest-posts

You can get free high-quality articles.

Tim Culpepper
Marketer
9 months ago
Reply to  CHAUHADRY ASIM

Thank you Chauhadry for the resource.

BTW for other members, if you haven’t seen it, Chauhadry just posted a nice article on Conexa

https://conexa.com/digital-marketing/role-of-data-in-content-marketing/

John Five
Rock Star
9 months ago

Yes, I totally agree with this, if I submit my sites to directories I make sure they have a high DA score. I have also learned in time that backlinks just come naturally if you have good content.

Syed M. Umair
Marketer
7 months ago

Amazing Insights! Thank you for the article!

vasusharma
Newbie
7 months ago

This article is so informative. Thank you for your efforts.

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