As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.
Here are some social media post ideas that you should follow to get more traffic.
1. Your latest blog post
Once you publish a new blog post, you should share it with your social media followers. In addition to giving you something new to post, it will also drive more traffic to your website.
2. Poll your followers
Create a poll.
Facebook, Twitter, and Instagram all have options for you to poll your followers.
A poll invites your followers to engage. They’ll share their opinions and spend more time on your profile.
3. Use emojis
No matter what platform you’re posting on, you should be using emojis in your posts. That’s because emojis can help you improve your click-through rates.
A recent study showed that Facebook headlines with emojis generated 241% more clicks than those without one.
Emojis will improve your engagement metrics.
4. Photos of your employees
Share photos of the people who make your business possible. Without your employees, you wouldn’t be able to operate.
Your followers will see the faces behind the company. They’ll see exactly who is creating the products they’re consuming and learn what goes on behind the scenes.
5. Video promos
You need to post videos on social media.
More than half of marketers across the globe say video is the type of content that delivers the highest return on investment.